Blogging, where is it going?

Blogging, where is it going? What will it look like in a few years?

I started my blog just over a year ago now, with the vision to stick to words and pictures. 10 months in I began to try my hand at vlogging as I saw the reach it has and it’s increase in popularity.  At first it was really strange but it just got easier the more I did it. The down side to vlogging is the lengthy editing process, so I predict we will see more apps in the market place to simplify this. Of course there is another way around this, and that is going LIVE! As vloggers confidence grows I think we will see much more live chats, product reviews, etc.

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The platforms you can use for blogging, vlogging and social media are increasing all the time.  If you write a blog post you will then Tweet it, then Instagram it, then Facebook it, then possibly add it to Stumble Upon, you might then Snapchat to connect to your audience or use your Instagram story, and the list goes on. Now there are apps and tools you can use to schedule posts and post them across multi platforms, but I predict as the platforms increase the apps will increase to streamline the process (I hope).

However just because we have the ease of access to use these platforms doesn’t mean we will use them straight away. Technology moves so fast, that sometimes it has to wait for us to catch up, especially if it involves a behaviour change that is out of our comfort zone, like vlogging. For example, about 3-4 years ago I invested in Google Glass, Google’s wearable technology, that you have to talk to. I thought it was a great product, but it was ahead of its time, people were not comfortable wearing the glasses and appear to be talking to themselves in the street. 4 years on I think we are heading towards this. We send voice notes more frequently rather than text, we video call over voice call, we have technologies such as Amazon Echo or Google Home in our homes that we talk to. I think vlogging will be similar to this and become more and more popular as people push their boundaries. Let’s face it most of us have the equipment to film a decent vlog on our phones or with our expensive camera’s we all went out and bought to get quality photos for our vlog.

I find myself  listening and watching vlogs over reading blog posts at the moment. It feels more personal and relatable, you can actually see the person in their day to day life, rather than imaging it. You feel a stronger connection to that person. Don’t get me wrong, a well written personal piece of writing, can connect with its audience just as well as a vlog, especially as I think it is easier to be honest in writing than it is in speech, but I do think vlogging popularity will increase. We like to multi task, I will listen to vlogs and podcasts whilst painting my house.

I don’t think blogging/vlogging will decline anytime soon. I think it is only going to grow from here and be driven by marketing and communication companies, so much so, more people will be earning a living from it. I asked my nine year old brother what he wanted to be when he is older, his response was ‘a YouTuber’. Young people are already seeing the career possibilities in communicating via a video platform. I feel like we are living in the future today, and it is only going to grow from here. Video seems to be the way forward, so let’s watch this space. Exciting.

The post was written as part of Innovation Company’s study on what bloggers see as the future of blogging –  http://innovationcompany.co.uk